Oticon Hearing Aid vs zounds

Oticon is a Denmark-based hearing aid manufacturer founded in 1904, with U.S. headquarters in Somerset, New Jersey. Backed by over a century of experience, they’ve built a global presence around the idea that hearing support should work with the brain, not just the ears. Their lineup includes behind-the-ear, in-the-ear, and pediatric models designed for slight to profound hearing loss. Many of their devices feature Bluetooth streaming, rechargeable batteries, and discreet designs focused on comfort and usability. A core part of their technology is brain-focused sound processing, which is intended to help users interpret sound more naturally and reduce listening fatigue. They distribute their products exclusively through licensed hearing care professionals, meaning customers must visit a provider for pricing, fittings, and service. As such, pricing is not publicly listed and varies by location and provider. Customer feedback is mixed: while many appreciate the sound quality and performance of their devices, others report concerns with long-term reliability, app connectivity, and limited support. The Better Business Bureau does not accredit them and holds a D- rating. This review examines Oticon's features, product range, and user experience in more detail to help you assess whether their approach fits your hearing care priorities.

Zounds Hearing was founded in Chandler, Arizona, by Sam Thomasson. Backed by Acoustic Technologies Inc., Zounds developed its own semiconductor chips and low-power algorithms to deliver high-quality sound while keeping devices affordable. Their hearing aids were built for people with mild to severe hearing loss and came with features like intuitive noise cancellation, feedback suppression, and customizable listening modes. Each device included a 30-day free trial and a three-year protection plan. Customers could test a model at home and return it for a full refund if it didn’t meet their needs. Pricing for most models ranged from $499 to $999 per aid, with premium models like the Vizara priced at $1,499. Financing options were also available. Zounds maintained a hands-on customer experience, offering free hearing tests at their centers and personalized consultations to match users with the right device. Though the company is no longer in business, they were known for delivering strong value, comfort, and clarity to users across various lifestyles.