lively vs zounds

Jabra Enhance is a hearing care brand that offers over-the-counter (OTC) and prescription hearing aids, designed to meet the needs of tech-savvy users and those seeking more traditional, clinical support. Headquartered in Minnesota, the company was originally launched as Lively and rebranded in 2022 under the Jabra name, part of GN Group, a global hearing technology leader founded in 1869 and also behind major brands like ReSound and Beltone. Jabra Enhance’s hearing aid lineup includes the Enhance Select series, which is sold online and self-fitted using a hearing test, and the Enhance Pro 30, a prescription-grade model sold exclusively through Costco. All devices are Bluetooth-enabled, rechargeable, and compatible with app-based adjustments. Unique features include SoundScape processing, AI-powered noise handling, hands-free calling, and support for the latest Bluetooth LE Audio and Auracast standards. Customer feedback is mixed, with many praising the design, convenience, and remote support, while others express concerns about performance in noisy settings or access to support. The company holds an A+ BBB rating and offers a 100-day risk-free trial for OTC devices. Whether exploring your first hearing aid or looking for a flexible care model, Jabra Enhance presents a modern take on hearing health worth considering.

Zounds Hearing was founded in Chandler, Arizona, by Sam Thomasson. Backed by Acoustic Technologies Inc., Zounds developed its own semiconductor chips and low-power algorithms to deliver high-quality sound while keeping devices affordable. Their hearing aids were built for people with mild to severe hearing loss and came with features like intuitive noise cancellation, feedback suppression, and customizable listening modes. Each device included a 30-day free trial and a three-year protection plan. Customers could test a model at home and return it for a full refund if it didn’t meet their needs. Pricing for most models ranged from $499 to $999 per aid, with premium models like the Vizara priced at $1,499. Financing options were also available. Zounds maintained a hands-on customer experience, offering free hearing tests at their centers and personalized consultations to match users with the right device. Though the company is no longer in business, they were known for delivering strong value, comfort, and clarity to users across various lifestyles.