AVG vs BullGuard

AVG is known for delivering practical, user-friendly cybersecurity tools designed to protect both individuals and small businesses. Now part of Gen Digital, they offer antivirus and privacy solutions that work across Windows, macOS, Android, and iOS devices. AVG’s product lineup includes core features like real-time threat detection, phishing and fake website blocking, ransomware protection, and email security. Upgrading to higher-tier plans unlocks additional tools such as AVG Secure VPN, AVG AntiTrack, and AVG TuneUp, as well as Wi-Fi network scanning and mobile protection. Features like folder access restrictions also help safeguard sensitive files from unauthorized access. Customer reviews are largely positive, with average ratings of 4.3 on Trustpilot and 4.2 on G2. Users often highlight effective malware detection and ease of use, although some mention occasional slowdowns during scans and frequent prompts to upgrade. AVG offers a free antivirus option, along with two premium plans that support up to 10 devices.

Founded in 2002 and headquartered in the United Kingdom, BullGuard developed a reputation as a reliable antivirus provider with a focus on home users, families, and gamers. Their services stood out for blending strong, multi-layered threat detection with performance optimization features—most notably their Game Booster, which allowed users to enjoy lag-free gaming while staying protected. BullGuard’s security suite included essential tools like real-time protection, a configurable firewall, encrypted cloud backup, and a secure browser for financial transactions. Their interface was praised for being user-friendly, especially for non-technical users, and they performed consistently well in independent lab tests from AV-Test and AV-Comparatives. While macOS and mobile support was limited compared to Windows, BullGuard maintained a loyal customer base thanks to their practical features and straightforward approach to cybersecurity. In addition to strong malware defenses, they offered useful extras such as a vulnerability scanner, customizable parental controls, and system optimization tools, making them a well-rounded option. In 2021, they were acquired by NortonLifeLock, and by mid-2022, all BullGuard products and services were fully migrated to Norton’s ecosystem, ending standalone BullGuard offerings.