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Zounds Hearing was founded in Chandler, Arizona, by Sam Thomasson. Backed by Acoustic Technologies Inc., Zounds developed its own semiconductor chips and low-power algorithms to deliver high-quality sound while keeping devices affordable. Their hearing aids were built for people with mild to severe hearing loss and came with features like intuitive noise cancellation, feedback suppression, and customizable listening modes. Each device included a 30-day free trial and a three-year protection plan. Customers could test a model at home and return it for a full refund if it didn’t meet their needs. Pricing for most models ranged from $499 to $999 per aid, with premium models like the Vizara priced at $1,499. Financing options were also available. Zounds maintained a hands-on customer experience, offering free hearing tests at their centers and personalized consultations to match users with the right device. Though the company is no longer in business, they were known for delivering strong value, comfort, and clarity to users across various lifestyles.