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Jabra Enhance is a hearing care brand that offers over-the-counter (OTC) and prescription hearing aids, designed to meet the needs of tech-savvy users and those seeking more traditional, clinical support. Headquartered in Minnesota, the company was originally launched as Lively and rebranded in 2022 under the Jabra name, part of GN Group, a global hearing technology leader founded in 1869 and also behind major brands like ReSound and Beltone. Jabra Enhance’s hearing aid lineup includes the Enhance Select series, which is sold online and self-fitted using a hearing test, and the Enhance Pro 30, a prescription-grade model sold exclusively through Costco. All devices are Bluetooth-enabled, rechargeable, and compatible with app-based adjustments. Unique features include SoundScape processing, AI-powered noise handling, hands-free calling, and support for the latest Bluetooth LE Audio and Auracast standards. Customer feedback is mixed, with many praising the design, convenience, and remote support, while others express concerns about performance in noisy settings or access to support. The company holds an A+ BBB rating and offers a 100-day risk-free trial for OTC devices. Whether exploring your first hearing aid or looking for a flexible care model, Jabra Enhance presents a modern take on hearing health worth considering.